The Caker’s Content Kitchen
More followers
and bookings in
90 days
Without Instagram taking over your life.
And no, you don't need to post every day to make it work.
You want more sales and for it to feel easy instead of cringe.
You want to open Instagram and know exactly what to post
You want the right people, actual couples and customers, finding your cakes, not just your friends and family liking every reel (though we appreciate it mum!).
You want consistency to feel effortless and not just another job that you're failing to keep up with.
On top of the baking, the deliveries, the emails, your other job, family life and everything else….
You don’t just want “more views”
But right now…
You sit down to post and your brain just logs off
You've got screenshots, saved audios and "post ideas" scattered everywhere and none of it turns into an actual post
You do one post, it flops, selling feels soooo embarrassing so you quietly stop for 2 weeks to recover
You're posting when you remember to, getting 500 views and barely any comments, and you've decided you're just "bad at Instagram"
You're waiting for the right photo, the right audio, the right brand shoot, and "I'll post when I have more time" has become a constant mantra
It's not that you're bad at this.
You're just trying to invent brand new content from scratch every single time, with zero support.
If you want more followers and better bookings,
you don't need another “viral hooks to try this week”
You don't need to learn fourteen new trends.
You don't need a fancy camera, a perfect feed, or to suddenly love being on camera.
And you definitely don't need to post seven times a week until you burn out.
You need a repeatable system that tells you what to post and gives you the words to say it, so that you can make more sales from your socials.
That's the whole point of the Caker's Content Kitchen.
You get the fish and you learn how to fish, or some cake equivalent.
I got tired of watching brilliant
cake makers get paid peanuts
Talented cake makers, making gorgeous cakes, working their absolute butts off and charging £100 for a cake that took them 3 days, because they can’t find people who will pay more.
And I know exactly what that feels like. I spent ages too scared to show up.
Posting one cake pic a week,
terrified of looking stupid,
convinced I'd left it too late to "get" social media.
Accepting any order that came my way and pricing it low enough that I wouldn’t lose the order.
When I finally stopped waiting to be perfect, implemented a repeatable system with content that actually worked, it genuinely changed my whole business.
By combining my C.A.K.E Method and 3 post framework,
I was able to go full time.
I built a business around the cakes I actually wanted to make,
for the people I actually wanted to work with.
I raised my prices and started turning people away.
It took me 3 years to get to that point and another 2 to work out exactly what I did that made the difference.
I'm an ex maths teacher, so I love systems that actually work over something that just looks pretty and sounds good. The recipes, the framework and the support inside CCK are the exact things I used to get unstuck, and I’ve built it so that it won’t take you 3 years.
Real members, Real Results
What has this actually done
for cake makers just like you
From selling cakes for £300
to £700 Enquiries
This was in their first month of joining the CCK,
they sorted out their prices, started talking about them on Instagram
and got this enquiry within weeks!
300 followers in 9 days
4 months later, she’s up 4000 followers!!
Imagine getting 40 followers
for every post!
5k to 20k views
in their first month
Can you spot the
moment they
joined the CCK!
131% increase in just one month!
Insane views from members
All of these accounts were below 1500 followers (many < 1000 followers) when they posted these
Skip rates half of what they used to be
Skip rates are one of the most important things the algorithm cares about in 2026 (don’t worry I’ll teach you all about them and how to get them down in the CCK)
Most members were averaging around 60% when they joined and are now regularly seeing <30% skip rates (the lower the better!)
This was after only 1 hour of being up!
Actual sales from Instagram
Views and followers are great, but members are seeing real changes to their booking numbers, order value and overall visibility because of their posts
Everything I teach and every resource you get is built around two key ideas
How we do it
First up: The Theoretical
The C.A.K.E Method
Choose your Cakes - Decide what you want to be known for
(psst this does not have to be one style of cake, just something tht is special about you and/or your cakes)
Attract your 100 - Learn how to speak to your dream customer and find your perfect 100 clients
(Because you don’t need 10k followers to run a successful business, just 100 perfect customers )
Know Both Jobs - This is the bit cake makers miss and it’s the most important.
(You are a product AND service business and so you need to market in a way that shows off both.)
Every Week Show Up - Consistency is essential for a cake business
(No, this doesn’t mean you have to post every day. But, noone is impulse buying a birthday or wedding cake. You need to keep showing up and be the one to take them on the journey from browsing to buying. And we make this easy by using the 3 Post Framework 👇)
And then: The Practical
The 3 Post Framework
The only 3 posts every cake maker needs to be putting out there
Every Weekly Recipe you get will contain 5 posts already labelled as one of these 3 types. So that you know exactly what the purpose of each one is.
Growth Posts - These get you found by new people and grow your account and your pool of potential customers.
Nurture Posts - These are what takes your audience on the journey from browser to buyer. They filter out who your perfect 100 are, so they realise that you and your cakes are exactly what they’ve been looking for.
Sales Posts - These tell your ‘ready to buy’ audience HOW and WHEN they should book. Most people get these wrong because they think they need to be convincing and selling in the same post.
The nurture posts you get every week will do the convincing, so when you post your sales post - customers are ready and throwing cash at you. Metaphorically.
What you get…
The Caker’s Content Kitchen is stocked with everything you need to get booked with better posts
Four areas, each one doing a different job. Here's what you'll find when you walk in.
The Recipe Pantry
1
Your weekly content recipes and seasonal launch plans live here.
Every week you get a fresh recipe: 5 post ideas labelled by their purpose, ready-to-tweak hooks, and fill in the blank captions that get your audience to take action.
When a holiday season rolls round (Valentine's, Father’s Day, Christmas) you get a full launch plan so you're never scrambling in the run up for those seasonal bakes. This is the bit that means you can get posting from day one, without having to wait until you’ve learnt something. You’ll never open Instagram and think "what do I even post today" again.
2
The Sprinkle Shelf
An online hub with quick-to-digest trainings, designed to make content easier, quicker & more effective for you. The Sprinkle Shelf is sorted into three levels for you to Choose Your Own Adventure:
Prepping for total beginners finding their feet (think “Intro to the Edits App”, “Photos to take with every cake” and “How to tackle low views”)
Improving for when you're posting but not getting traction (think “Leveling up your video editing”, “Getting your marketing aligned with your prices”, “How to write hooks that hook” and more!)
Refining for consistent posters who want sharper results (such as “Developing your Signature Content Style”, “How to batch a week of content in < 1 hour” and “Planning content for those busy periods”).
Short, focused trainings on one thing at a time. No hour-long overwhelm, just the knowledge bite you need when you need it.
Fortnightly Live sessions where you put everything into practice and get your questions answered in real time. This is where we actually get cooking together.
Every session starts with an Instagram update on changes, trends and what’s new. Then we alternate between
a co-working focus (laptop open, we write and schedule your posts together) and
an insight analysis focus (we look at your real numbers and work out what's working, what’s not and why).
Can't make it live? These are recorded and added to the library.
3
The Live Oven
Quick grab downloads for when you just need the tool and not a lesson.
Hook banks,
Canva templates,
Insight tracker,
Weekly post planner
The stuff that saves you twenty minutes every single time you sit down to post.
4
The Utensil Drawer
Support, not homework
You're never left alone with a list of post ideas
Monthly Live Co-working Session
Actually get your posts done, with me there
You bring your laptop, we hop online together, and you write and schedule your posts in real time. The accountability alone gets the work out of your head and onto your grid.
Monthly Live Insight Session
Finally understand why a post worked (or didn't)
We go through real posts and insights together, no shame, pull out what's working and tweak what isn't. You stop guessing and start making decisions based on what your numbers are actually telling you.
Private Community
A group full of cake makers who get it
Drop a question any time and we'll answer it. Share the win nobody else in your life understands. Ask the messy "is this normal?" business questions. You stop feeling like you’re figuring this out alone.
In 90 days
Here's where you could be by the time summer is over
Posting consistently without it taking up hours of your time.
A clear plan you actually trust.
The right people finding your cakes, more enquiries landing in your DMs, and sales posts that feel like a normal part of running your business instead of something to dread.
All for the price of one iced latte a week.
The Investment
Join the Caker's Content Kitchen
3 month minimum commitment. Please note, as this is a digital product that you gain instant access to, by purchasing you are waiving the 14 day cooling off period.
12 months for the price of 10! Please note, as this is a digital product that you gain instant access to, by purchasing you are waiving the 14 day cooling off period.
As I add more content, replays, and features future rounds will cost more.
But you'll only ever pay this, for as long as you stay.
In their words
What members are saying about their experience
“You just need to plan all my content”
“Ok, so you just need to plan all my content from now on! 🤣
I only uploaded it an hour ago and it has 6 likes already which is much more than my usual trial reels, especially when I'm not in the footage! Thank you for your help."
Caroline - Sugar Art Cakery
“Given me a lot more confidence”
"I'm posting a hell of a lot more, which obviously is increasing my views as well. But it's just given me a lot more confidence in knowing that what I'm doing is good and that I'm getting lots of saves and shares from it now. Keep on posting consistently has really paid off and made such a big difference to my profile and my business."
Charlotte - Cakes and treats by Charlotte
“I was clueless ”
“I was clueless! I thought all you needed was to post nice pictures of even nicer cakes... But it wasn't that and I didn't know why. You have illustrated that the posts MUST be client focused. So each post requires; a who and a why. Never really thought about that previously”
Julie - Our Wedding Cakes
“It’s made such a difference”
"The biggest shift since joining was drilling down to what I want to be doing. Before I was posting every cake that I was making and I felt I needed to do that... whereas now I'm still making those birthday cakes here and there, but I don't post them. I don't really want those orders. And it’s made such a difference."
Tanz - The Village Baker
"You're pushing me out of my comfort zone!"
"Loving working with you all"
“110%
worth it!!”
"You have a PhD in skip rates madam!"
Your Questions, Answered
-
The moment you join. You get instant access to the portal, the hook banks and templates, the ideal client and bio workbook, a welcome video, your weekly recipes, the mini trainings, past live session recordings and the community group. You can start creating content the same day.
-
Perfect. You don't need to be "good at Instagram" to join. The membership takes you on a journey, you don't need to know where you're starting from.
Your first 30 days gets you set up properly. Then you pick your level in The Sprinkle Shelf, where the trainings are split into Prepping, Improving and Refining so you only spend time on what's actually useful for where you're at.
The recipes give you the weekly structure. The trainings and live sessions fill in the gaps. All you need to bring is a willingness to post, learn and tweak.
-
If you're consistent but it's not turning into enquiries, CCK helps you tighten your messaging, sharpen your hooks and make sure every post is doing the job you want it to. Adapt the recipes to whatever schedule you already run.
And jump into the Improving and Refining sections in The Sprinkle Shelf to take you from ‘posting’ to ‘converting’ 🙌 -
This is not a course, with homework.
You're not meant to "complete" it.It's built like a kitchen. You walk in, grab what you need, walk back out. Some weeks you might use one post idea, come to the odd co-working session, bring one confusing post to a Q&A. That's still moving forward and better than staying stuck, throwing posts into the void, when you have the time.
